Chris was always looking to grow his business further and add more clients. He experimented with many marketing programs, platforms, and technology for himself and saw an opportunity to help other advisors in this industry reach a broader audience. With this discovery, Chris took his business and marketing acumen and started a marketing company, Total Marketing Team, focusing on financial professionals.
Total Marketing Team became a quick success that caught the attention of major players in the financial services marketing industry. The company focused on creating a presence through websites and branding, embracing an automated sales process, and focused prospecting.
In November 2019, Chris sold that company and merged with a much larger financial services marketing company, where he took an ownership and leadership role. In this role, he developed a coaching and training program responsible for training thousands of financial professionals and attributed to Millions of dollars in commissions and fees.
Chris uses his marketing expertise to create consulting agreements with large financial companies, insurance companies, broker-dealers, and other businesses to help them build, service, and develop their coaching and marketing programs for their agents and advisors.
With the success of his consulting and marketing company, he always had trouble identifying himself as a marketing professional, as his true passion was Financial Planning. With a new perspective, he created a new company that would evolve the traditional financial services practice into something fitting of this new world. The financial services industry has always lacked innovation; with Shokunin Financial, he is changing that.