I had been contemplating doing a pay-per-click, PPC, campaign for a while. For those of you who are unsure of what this is, every time you search Google or go to a website you may see Google adwords on the webpage. Anytime a search is done relevant to a keyword you type in the ads specific to that keyword pop up. If someone clicks on it the person who posted the ad gets charged per click.
I read a great book, The 4 Hour Work Week. PPC campaigns are discussed in detail on how they can be utilized. I decided to give it a shot. It is not as easy as it seems; a lot of things come into play that you have to consider when you determine what keywords to use.
I am about to start a PPC campaign for Gaddis Coaching. I have been doing a lot of research on it and have determined it is worth doing. The whole process is very fascinating. There are a number of PPC providers; the most prevalent would be Google.
I will be doing this PPC campaign through Google. This is an ongoing process and something that I am taking my time to make sure I create an effective campaign. Here are the steps I took to start:
- I determined Keywords that I would use in my campaign. Google has great resources for doing this. They have a keyword generator, https://adwords.google.com/select/KeywordToolExternal, you can use to find similar ideas for keywords you are thinking about using.
- Then you will want to go to Google’s Traffic Estimator, https://adwords.google.com/select/TrafficEstimatorSandbox. This site is fantastic. It allows you to type in the keywords you are thinking of using and it gives you estimated clicks per day and ad placement. You will also choose you price you pay for each click and the budget for this campaign.
When determining your keywords you want to be careful. You do not want to pick terms that are common and therefore you will not get any clicks, but you also want to make sure you pick keywords that are Jermaine to your topic or site to make sure you are drawing your target customers.
For example if I were to use the keyword, Life Coach, I would be the 12th ad on the list and would get an estimated 0 hits per day; not very effective.
I have a couple ideas for keyords, but this is as far as I have gotten so far. It is a difficult to determine the right mix of keywords to get the biggest bang for your buck. I will be posting the next steps in other posts.
Do you have any tips or hints for people starting their own PPC campaign?
Photo by Master Isolated Images.