So I open my inbox this morning and I find an e-mail from a very popular, widely used coaching company. This is the company that I speak about in the “about” section of Gaddis Coaching. As I read this e-mail, it again reminded me of why I started my business.

It is just regurgitated, scripted information they feed their clients with no real customized plan for the client. They will tell you it is customized to each customer, but it isn’t.

The e-mail reminded me why I started my business. I started this business to give every business owner and every individual looking for guidance and advice a cost effective and customized approach to doing so.

The owner of this company is someone who I am sure most of you have heard of, and he explains the reason he started his company “is because I want you to have the benefit of working one-on-one with a certified coach who will teach you, hold you accountable, and help you reach success you never thought possible. “

I have been through this course and spent the thousands of dollars in upfront money. I did this only to be disappointed and let down. I find it hard to take advice from a coach who is working for someone else and who is “certified” to teach the companies material about how to start a business. Sure they are certified, they do hold you accountable, but that is the easy part. Most of them do not have the experience or coaching ability to get and demand more out of you then you think is capable.

That is my job and that is what I do with each of my clients.

So the reason for this post is twofold. First it is to vent at a company I think is stealing people’s money, just as most other coaches are stealing people’s money. They charge way more than is necessary for information that is subpar and not even independently created for the client. The other is to renew my own conviction in starting this business. This e-mail got my blood boiling as I remembered how I felt when my coaching was over and I was not an inch further from where I was. I will not let the same thing happen to you.

It has only been 19 days since its launch, but I have already seen tremendous potential and opportunity as a result. I cannot wait to see what the next few months bring. Please visit me at if you are interested in learning more. Your first coaching session is Free and I do not employ the hard sell. So what do you have to lose?